A company is to hitch their trailer to Pevensey Bay in the coming months with a promise to ‘promote the indigenous, craft, energy nostalgia and history of the seaside location with a new venture’.—Bay Life, 16 August 2017
The venture will see the company selling the Pevensey Bay identity profile and distinct seaside heritage to visitors from across the world
A spokeswoman for the company told Bay Life today (16 August) “whilst we do not want to reveal all the detail yet to local residents, we can promise something special, a kind of market stall vibe in the shape of a retro caravan that will sell Pevensey Bay wares to visitors”.
The company which has already set up a similar venture in a number of other locations said that what would be on show as well memorabilia with carefully selected products that profile Pevensey Bay would be some other ‘craft based products that have a retro feel’.
The company, which is utilising the draft name ‘revival’ for their offering, will have a Pevensey Bay spin on the wheels with the name when the mobile market emporium launches.
The commission to help with the launch has been offered to the new communications agency based here in Pevensey Bay.
The communications agency has been commissioned to survey local interest from both residents and national and international visitors and launch the promotion of the venture both online and in print.
At present it is understood that the retro caravan is being refitted for October at the end of the season, and that the business will put their venture through some initial paces as a trial run on some Saturdays, a traditional market day setting.
The spokeswoman speaking on behalf of the revival company told Bay Life, “we have already looked at the licence, and there are a number of other questions that we have to consider, but we are talking about a short timescale before we can set up our pitch here in Pevensey Bay”.
Initial research has already begun by the communications agency, with the sourcing of a variety of products and businesses to be considered that might fit the ‘indigenous’ bill.
The product base is to include sets of postcards on the ‘Wish You Were Here” theme that tell the story of Pevensey Bay over two centuries.
A spokesman for the communications agency said “working with this latest client is exciting, we work with credible accounts of local history, research questions like heritage in detail and help each client to promote their ventures in context.
“We provide promotional support, both online and in print and the certainty of things like cutting edge web platforms’.
“Safe to assume that this latest company venture will get our full attention. because the opportunity to promote Pevensey Bay directly to a visitor audience that is both national and international is a challenge.
“We feel sure that this will an engaging commission for the next three months.
“We are the only hyperlocal communications agency in Sussex, the advantage that we have is that if people want to launch a new business venture in the locality and want to see their message communicated in an interesting and effective way, we are likely to be considered for the commission.
“We do not have to look for business, the business is coming to us”.
The retro caravan business selling Pevensey Bay products to national and international visitors is expected to launch around March 2018. Promotional material and some test pitches on Saturdays are expected to be trialled early in the new year.
The web platform which will begin to promote some of the products that will appear in the mobile marketplace will be launched shortly with more information about the business.
The spokesman for the communications agency said that their first target audience to test the products will be the existing caravanners that come to Pevensey Bay every season.
He said “packs of 10 postcards will advertise both historical elements of Pevensey Bay and what the company is planning to do in March 2018
“This pre-launch will be online to the caravan owners, with a simple message on the back of the postcard packs that says, ‘Wish you were here, see you in March”.
The new venture in Pevensey Bay is expected to attract interest from both residents and visitors.
