Castle Inn, Pevensey Bay, new website
IMAGE CREDIT Castle Inn
Interesting to see a new website from the new owners of the Castle Inn, Daina and Paul Martin, neat neat neat—Bay Life, 7 October 2017
Try the new Castle Inn website if you want to see a website that works
The website has a nice look and feel, and warmth if that makes any sense. The focal picture chosen has a lovely welcoming feel and the site is well written, clearly by a wordsmith. How cool is that?
Try this one for a neat line…“Current mine hosts Daina and Paul Martin took over the business in September 2017. Already regular customers, they liked the pub so much that – in the manner of a famous 1970s T.V. commercial – they bought the company!”
As well as general information, information about food and events and what is on offer, the website also gives a download option for menu options and details of ‘Castle classics”.
These are the kinds of details that matter, nicely done with the spin on the words that simply works, unlaboured, interesting, exciting.
Example. Family members are coming on a visit to see you in the Bay. You are planning a little family get together, so you scoot round online to see what is available locally on the day. You click on the menu PDF, and bingo, the decision is made. Takes about 17 seconds to make the decision, and that, believe it or not, is the average length of time that people spend on a website, so it has to work.
This is the way to do a website. There is one simple point about a website, you have to make a connection with your customers and this website does exactly what it says on the tin.
Really good to see a website that understands communication and delivers the message with skill.
When you walk in the public house, this website has already communicated a buzz, a vibe, the home-grown feel of the public house and something of the fantastic atmosphere there, created with love and care and such skill by the previous owners, Andy and Linda, built over five years.
Here we have some new spins with offerings with drink, food, events, music, life, starting from where the previous owners left off.
Handing over the pub may well be the trickiest business in the book and new owners Daina and Paul Martin have clearly thought the whole thing through.
Andy and Linda are a class act to follow, their community profile with events and sponsorship of organisations like St. Wilfrid’s Hospice, for example, was so well done with music weekends. This really is a class act to follow, and the warmth and feel in the public house that they created was special.
Here we see with the website and new owners, something of a seamless handover with a new stamp already on the proceedings, that is all the work of the new owners.
The launch party was clearly a fabulous start and here, with the website, we see the follow through bursting with life and pitched right.
Great to see the famous A board outside choc a bloc with bands that will continue to work their wonders, and a very nicely tuned selection of bands, building on the success developed by Andy and Liz. That A Board says something of the essence of Pevensey Bay, when it comes to music, and it really is chocca this month.
Without question this website will draw new customers into the public house. Marks out of ten? That is a ten from Len and we love the writing on the website.
A good website of this description, over time, with good content and visuals takes time to build, it is a weekly job like stocking a bar.
A good website, refreshed every week, is worth its weight in gold. A website of this description, managed, written with new content and visuals every week is worth money.
May well be worth new customers every single week. Seriously? Yes. A good website of this description, over time, and the content and visuals takes time to build, in my view, may well be worth new customers every single week.
Only thing missing from the website is details of a *Damned Tribute Act, now that would be Neat Neat Neat.
Brimful of Ashes to Ashes on the 45.
I give the website a high watermark and predict that what has been done will draw customers through the door.
What you see is what you get.
Communication. Any new potential customers seeing the website might think, we will give that pub a go, and when they arrive they will say, what we saw with the website is what we get.
That is how to create a website that works.
Brand new eventboard for the Castle Inn launches on Bay Life, Thursday 12 October.
Review
Castle Inn, Pevensey Bay, new website
Simon Montgomery
*With thanks for correction of band name to Iain Lowe.
Ramones? Neat Neat Neat? Is there another Problem Child living in Pevensey Bay? —Iain Lowe
editor apology: Original text read the Ramones, rather than the Damned: I do apologise, the Damned of course, what was I thinking? And I have seen both the Damned and the Ramones.
Will change reference now in article. You are quite correct, worse than a problem child, time for a lobotomy perhaps
‘Now I guess I’ll have to tell ‘em. That I got no cerebellum
Teenage Lobotomy, Ramones
