Iconic East Sussex brewery Harvey’s is re-branding its beer range. The new look was officially unveiled at the trade session of the Great British Beer Festival on Tuesday 9th August
The re-brand also includes plans to formally expand the brewery’s sales area throughout the UK
Historically it has only sold beer to customers within a 60 mile radius of the brewery, but the British beer boom has prompted it to offer its beer further afield.
“We’ve got two centuries expertise in brewing and we’re well known by our loyal customers and discerning drinkers for being the original Sussex brewer – making the finest quality beers,” says Harvey’s Brewery spokesman Bob Trimm.
“But we’ve also got plenty to offer a new generation of drinkers and we think our new visual branding will make it easier for them – and those who already love our beers – to find us on the bar.”
The new designs portray Harvey’s Brewery as both modern and traditional and will be used on all its beers, POS material and glassware available to the trade.
Pumpclips for its core range, including flagship brews Sussex Best Bitter and Old Ale, feature clean, modern illustrations associated with each beer.
An image of the brewery building – a landmark in the East Sussex county town of Lewes – will feature on pump handles.
Its seasonal range will be illustrated by local artist Malcolm Trollope-Davis, best known for his Lewes Map.
As well as new visual branding the brewery is also introducing a new strapline aimed at summing up the strength of character behind the brand.
‘We wunt be druv,’ is also the unofficial county motto of Sussex. Used locally for generations, it’s a Sussex dialect phrase meaning, ‘we will not be driven’.
“It’s a saying that reflects the independence, spirit and pride that’s always been at the heart of the county and we feel it fits with the Harvey’s ethos.” explains Bob.
“We’re proud to have been independent since 1790 and want to assure our customers that we’re here for them and looking forward to our next 226 years of brewing.”
Pubs wishing to stock the re-branded Harvey’s Brewery beers can email: info@harveys.org.uk or call 01273 480 209.
Harvey’s Brewery is based in Lewes, East Sussex.It was founded in 1790 and has a member of the eighth generation of the founding family currently working there.
The brewery building has been a landmark in Lewes for more than 200 years.
Its beers include the iconic Harvey’s Best Bitter (4%), twice-winner of Champion Best Bitter at the Great British Beer Festival, and Old Ale (4.3%), declared the World’s Best Mild at the World Beer Awards on three occasions, as well as favourites such as Wild Hop (3.7%) and Harvey’s IPA (3.5%).
Members of the public got their first glimpse of it when the Festival officially opened at 5pm.
WPA Pinfold redesigned Harvey’s of Lewes branding to “reach a fresh generation of drinkers” by introducing a new identity and family of illustrations.
As the oldest independent brewery in Sussex, Harvey’s worked with WPA Pinfold to reposition the brewery “for future generations, ensuring a legacy for the family business while future proofing the brand,” according to Myles Pinfold, WPA Pinfold’s strategic brand director.
The identity design includes a new wordmark, sees a turquoise and copper colour palette introduced alongside a new brewery illustration.
“We felt that WPA Pinfold’s in-depth knowledge of the brewing industry was key in ensuring our brand was in safe hands,” says Bob Trimm, Harvey’s sales and marketing manager.
“The designers respected our heritage while enabling us to move forward and reach a fresh generation of drinkers.”.
