Something new this year as business in Pevensey Bay, Pevensey and Westham lights up.
Gradually through the week the promised brackets have gone up with businesses all over the Bay and right through to Westham.
The solar powered angled small Christmas trees have been sat next to business shop banners, pointing towards the roads like small mastheads on ships.
During the day, you see them dotted above the businesses waiting patiently, ready to do their shift.
Come nightfall, an ice cold blue haze begins to glow a little.
Anyone standing in the bus shelter at St. Wilfrids, now has company after 5:00pm. Seeing them sitting in a line just above shop height makes them come to life. Look left along the Eastbourne Road towards town and it is like they are lighting a little runaway. Look right carefully towards the parade of shopfronts and you see the same effect, with the Pevensey Bay huge Christmas tree, centre stage lit in the same blue haze.
Christmas has arrived in Pevensey Bay. Pevensey Villages Partnership lit the blue touch paper with their plan to position the hooks discreetly up high on the corner of shopfronts all over the villages. Of course the hooks can be utilised next year for other purposes.
The effect is soft, subtle and all the better for being thought out to suit the kinds of businesses in the Bay that have a mixture of frontages, some loud and proud, some traditional. There is a hint of a unifying effect to the Bay, Pevensey and Westham and the gesture provides a little bit of a pathway along the Eastbourne Road and into Christmas in Pevensey Bay 2015.
Credit where it is due. Pevensey Villages Partnership has done the villages proud.
It is an appropriate effect for launch on small business Saturday, 5 December 2015.
IMAGE CREDIT: Vines Flowers shopfront, Westham Village, Christmas 2015.
